A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour

A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour

Abstract This study examines the complex mechanisms shaping consumer attitudes and behaviours towards sustainable fashion, with a focus on Ducoffe’s advertising model. Using a questionnaire, it investigates how informativeness, entertainment, credibility, and irritation in advertising influence purc...

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Bibliographic Details
Main Authors: Mariya Ali, Asad Ahmad, Sadaf Siraj, Dag Øivind Madsen
Format: Article
Language:English
Published: SpringerOpen 2025-04-01
Series:Future Business Journal
Subjects:
Ducoffe’s model
Sustainable apparel
Consumer behaviour
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Online Access:https://doi.org/10.1186/s43093-025-00503-z
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