Developing Employer Branding Strategy Based on Design Science Research to Attract Generation Z's Intention to Apply at Company A
Generation Z is increasingly dominating the workforce with unique preferences for work-life balance, sustainability, and personal development. Companies face challenges in designing employer branding strategies that attract this generation's intention to apply. This study employs the Design Sc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7478 |
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