Conversion Prediction in Google Search Ads Keyword Selection Using the K-Nearest Neighbor and C4.5 Algorithms
This study was conducted to analyze and compare the effectiveness of two algorithms—K-Nearest Neighbor (K-NN) and C4.5—in predicting keyword conversion on the Google Ads platform. With the rapid growth of digital marketing, selecting the right keywords has become crucial for improving conversion rat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Islamic University of Indragiri
2025-05-01
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| Series: | Sistemasi: Jurnal Sistem Informasi |
| Subjects: | |
| Online Access: | https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/5174 |
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