Les Municipalités et le branding culturel en France et au Royaume-Uni : étude comparative du Chinatown londonien et du quartier asiatique de Paris
London’s Chinatown and the Quartier asiatique de Paris are two Asian ethnic neighbourhoods located respectively in Soho – London and the 13th arrondissement of Paris. In both neighbourhoods, there are signs that strategies of cultural branding are used by some political and economic actors. This art...
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| Format: | Article |
| Language: | English |
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Centre de Recherche et d'Etudes en Civilisation Britannique
2020-10-01
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| Series: | Revue Française de Civilisation Britannique |
| Subjects: | |
| Online Access: | https://journals.openedition.org/rfcb/6702 |
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| Summary: | London’s Chinatown and the Quartier asiatique de Paris are two Asian ethnic neighbourhoods located respectively in Soho – London and the 13th arrondissement of Paris. In both neighbourhoods, there are signs that strategies of cultural branding are used by some political and economic actors. This article compares this process of place branding in the two places by taking into consideration the similarities and contrasts between them, in terms of specific styles of branding used by local authorities – the Westminster City Council in London and the municipality of the 13th arrondissement (Mairie du 13ème arrondissement) in Paris. In the London case, branding is very much about ‘touristification’, in which neighbourhoods and businesses are marketed as cultural attractions for the general public, in relation with urban regeneration and the cultural representation of ethnic groups. Such a strategy has not yet been truly initiated in Paris, or, only implicitly if at all. The article will show to what extent the representation of these ethnic enclaves is informed by different models of cultural diversity management. London's approach remains decidedly influenced by a multiculturalist understanding of urban regeneration and economic development. In Paris, similar approaches are met with scepticism in local authorities. |
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| ISSN: | 0248-9015 2429-4373 |