THE ACTIVITIES OF UGTU BUSINESS INCUBATOR IN SHAPING THE IMAGE OF THE UNIVERSITY

The article highlights the activity of business-incubator UGTU in the context of forming the image of the university. The potential for optimization of university's image elements through the communication work with various target audiences of the university is covered. The article describes th...

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Main Authors: Andrey G. Pulkin, V. A. Pulkina
Format: Article
Language:English
Published: Moscow Polytechnic University 2016-12-01
Series:Высшее образование в России
Subjects:
Online Access:https://vovr.elpub.ru/jour/article/view/462
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author Andrey G. Pulkin
V. A. Pulkina
author_facet Andrey G. Pulkin
V. A. Pulkina
author_sort Andrey G. Pulkin
collection DOAJ
description The article highlights the activity of business-incubator UGTU in the context of forming the image of the university. The potential for optimization of university's image elements through the communication work with various target audiences of the university is covered. The article describes the university "s image elements such as the image of educational services, students' image, internal image of the organization, university rector "s image, the image of teaching staff and personnel, the social image of the organization, the visual image of the organization, business organization"s image through the prism of education and information activities of the business incubator. The purpose of the article is to reveal the role of such a university structure in maintaining its positive image.
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issn 0869-3617
2072-0459
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publishDate 2016-12-01
publisher Moscow Polytechnic University
record_format Article
series Высшее образование в России
spelling doaj-art-e873f849d9514a48baddceb30dc5c9f92025-02-01T13:14:12ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592016-12-0106148153461THE ACTIVITIES OF UGTU BUSINESS INCUBATOR IN SHAPING THE IMAGE OF THE UNIVERSITYAndrey G. Pulkin0V. A. Pulkina1Ukhta State Technical UniversityUkhta State Technical UniversityThe article highlights the activity of business-incubator UGTU in the context of forming the image of the university. The potential for optimization of university's image elements through the communication work with various target audiences of the university is covered. The article describes the university "s image elements such as the image of educational services, students' image, internal image of the organization, university rector "s image, the image of teaching staff and personnel, the social image of the organization, the visual image of the organization, business organization"s image through the prism of education and information activities of the business incubator. The purpose of the article is to reveal the role of such a university structure in maintaining its positive image.https://vovr.elpub.ru/jour/article/view/462бизнес-инкубаторпредпринимательствоимидж вузастартапкоммуникациякоммуникационная деятельностьрепутацияbusiness incubatorentrepreneurshipuniversity imagestartupcommunicationcommunication activitiesreputation
spellingShingle Andrey G. Pulkin
V. A. Pulkina
THE ACTIVITIES OF UGTU BUSINESS INCUBATOR IN SHAPING THE IMAGE OF THE UNIVERSITY
Высшее образование в России
бизнес-инкубатор
предпринимательство
имидж вуза
стартап
коммуникация
коммуникационная деятельность
репутация
business incubator
entrepreneurship
university image
startup
communication
communication activities
reputation
title THE ACTIVITIES OF UGTU BUSINESS INCUBATOR IN SHAPING THE IMAGE OF THE UNIVERSITY
title_full THE ACTIVITIES OF UGTU BUSINESS INCUBATOR IN SHAPING THE IMAGE OF THE UNIVERSITY
title_fullStr THE ACTIVITIES OF UGTU BUSINESS INCUBATOR IN SHAPING THE IMAGE OF THE UNIVERSITY
title_full_unstemmed THE ACTIVITIES OF UGTU BUSINESS INCUBATOR IN SHAPING THE IMAGE OF THE UNIVERSITY
title_short THE ACTIVITIES OF UGTU BUSINESS INCUBATOR IN SHAPING THE IMAGE OF THE UNIVERSITY
title_sort activities of ugtu business incubator in shaping the image of the university
topic бизнес-инкубатор
предпринимательство
имидж вуза
стартап
коммуникация
коммуникационная деятельность
репутация
business incubator
entrepreneurship
university image
startup
communication
communication activities
reputation
url https://vovr.elpub.ru/jour/article/view/462
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AT andreygpulkin activitiesofugtubusinessincubatorinshapingtheimageoftheuniversity
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