Srivastava, R. Measuring brand strategy - can brand equity and brand score be a tool to measure the effectiveness of strategy? LLC "CPC "Business Perspectives".
Chicago Style (17th ed.) CitationSrivastava, R.K. Measuring Brand Strategy - Can Brand Equity and Brand Score Be a Tool to Measure the Effectiveness of Strategy? LLC "CPC "Business Perspectives".
MLA (9th ed.) CitationSrivastava, R.K. Measuring Brand Strategy - Can Brand Equity and Brand Score Be a Tool to Measure the Effectiveness of Strategy? LLC "CPC "Business Perspectives".
Warning: These citations may not always be 100% accurate.