Determinants of e-pharmacy adoption and the mediating role of social influence among young users
Purpose – This study aims to examine the mediating role of social influence on the relationship between key predictors of E-pharmacy adoption among young consumers based on the unified theory of adoption and use of technology (UTAUT). Design/methodology/approach – This study employs a quantitative c...
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| Language: | English |
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Emerald Publishing
2025-02-01
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| Series: | Journal of Humanities and Applied Social Sciences |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JHASS-12-2023-0164/full/pdf |
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| author | Adetumilara Iyanuoluwa Adebo Kehinde Aladelusi Mustapha Mohammed |
| author_facet | Adetumilara Iyanuoluwa Adebo Kehinde Aladelusi Mustapha Mohammed |
| author_sort | Adetumilara Iyanuoluwa Adebo |
| collection | DOAJ |
| description | Purpose – This study aims to examine the mediating role of social influence on the relationship between key predictors of E-pharmacy adoption among young consumers based on the unified theory of adoption and use of technology (UTAUT). Design/methodology/approach – This study employs a quantitative correlational research design. Based on cluster sampling, data was collected from 306 university students from three public universities in southwestern Nigeria. Data was analysed using partial least square structural equation modeling. Findings – The primary determinant driving the adoption of e-pharmacy is performance expectancy. Social influence plays a partial mediating role in linking performance expectancy to e-pharmacy adoption. In contrast, it fully mediates the relationship between effort expectancy, facilitating conditions and the adoption of e-pharmacy services. Research limitations/implications – This study provides theoretical clarity on recent issues within the UTAUT framework. Findings highlight the complexity of how social factors interact with individual beliefs and external conditions in determining technology acceptance. Practical implications – Research includes information relevant to access the impact of e-pharmacy services on healthcare accessibility, affordability and quality in developing countries. Originality/value – The findings extend the adoption of technology literature in healthcare and offer a new understanding of adoption dynamics. The results emphasize the importance of performance expectancy in driving e-pharmacy adoption, providing a clear direction for stakeholders to enhance service quality and user experience of e-pharmacy. Additionally, the mediating effect of social influence highlights the significance of peer recommendations, celebrity endorsements and social media campaigns in shaping consumer adoption of e-pharmacies among young people. |
| format | Article |
| id | doaj-art-e7c29937eb1a4949acd735274d6fdc28 |
| institution | Kabale University |
| issn | 2632-279X |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Journal of Humanities and Applied Social Sciences |
| spelling | doaj-art-e7c29937eb1a4949acd735274d6fdc282025-02-03T04:42:32ZengEmerald PublishingJournal of Humanities and Applied Social Sciences2632-279X2025-02-017131710.1108/JHASS-12-2023-0164Determinants of e-pharmacy adoption and the mediating role of social influence among young usersAdetumilara Iyanuoluwa Adebo0Kehinde Aladelusi1Mustapha Mohammed2Department of Social and Developmental Sciences, Universiti Putra Malaysia, Serdang, MalaysiaDepartment of Business Administration, Osun State University, Osogbo, NigeriaSchool of Pharmaceutical Sciences, Universiti Sains Malaysia, Minden, MalaysiaPurpose – This study aims to examine the mediating role of social influence on the relationship between key predictors of E-pharmacy adoption among young consumers based on the unified theory of adoption and use of technology (UTAUT). Design/methodology/approach – This study employs a quantitative correlational research design. Based on cluster sampling, data was collected from 306 university students from three public universities in southwestern Nigeria. Data was analysed using partial least square structural equation modeling. Findings – The primary determinant driving the adoption of e-pharmacy is performance expectancy. Social influence plays a partial mediating role in linking performance expectancy to e-pharmacy adoption. In contrast, it fully mediates the relationship between effort expectancy, facilitating conditions and the adoption of e-pharmacy services. Research limitations/implications – This study provides theoretical clarity on recent issues within the UTAUT framework. Findings highlight the complexity of how social factors interact with individual beliefs and external conditions in determining technology acceptance. Practical implications – Research includes information relevant to access the impact of e-pharmacy services on healthcare accessibility, affordability and quality in developing countries. Originality/value – The findings extend the adoption of technology literature in healthcare and offer a new understanding of adoption dynamics. The results emphasize the importance of performance expectancy in driving e-pharmacy adoption, providing a clear direction for stakeholders to enhance service quality and user experience of e-pharmacy. Additionally, the mediating effect of social influence highlights the significance of peer recommendations, celebrity endorsements and social media campaigns in shaping consumer adoption of e-pharmacies among young people.https://www.emerald.com/insight/content/doi/10.1108/JHASS-12-2023-0164/full/pdfE-pharmacyE-pharmacy adoptionTechnology adoptionSocial influenceUTAUTYoung consumers |
| spellingShingle | Adetumilara Iyanuoluwa Adebo Kehinde Aladelusi Mustapha Mohammed Determinants of e-pharmacy adoption and the mediating role of social influence among young users Journal of Humanities and Applied Social Sciences E-pharmacy E-pharmacy adoption Technology adoption Social influence UTAUT Young consumers |
| title | Determinants of e-pharmacy adoption and the mediating role of social influence among young users |
| title_full | Determinants of e-pharmacy adoption and the mediating role of social influence among young users |
| title_fullStr | Determinants of e-pharmacy adoption and the mediating role of social influence among young users |
| title_full_unstemmed | Determinants of e-pharmacy adoption and the mediating role of social influence among young users |
| title_short | Determinants of e-pharmacy adoption and the mediating role of social influence among young users |
| title_sort | determinants of e pharmacy adoption and the mediating role of social influence among young users |
| topic | E-pharmacy E-pharmacy adoption Technology adoption Social influence UTAUT Young consumers |
| url | https://www.emerald.com/insight/content/doi/10.1108/JHASS-12-2023-0164/full/pdf |
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