Who Are the Tourists Booking Their Accommodations Online? A Segmentation Study of the Cracow Market
Internet and related technologies have revolutionized the distribution process in the accommodation sector, giving priority to big, online intermediaries, often at the expense of the direct booking channels of small and medium independent hotels. In order to regain their independency and flexibilit...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademia Zamojska
2018-12-01
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| Series: | Barometr Regionalny |
| Subjects: | |
| Online Access: | https://czaz.akademiazamojska.edu.pl/index.php/br/article/view/354 |
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