The intellectual paradigm and scientific mapping of brand image in International Researches

Abstract The purpose of this research is to provide a comprehensive picture of the status of the activities carried out in the field of brand image and to provide a scientific mapping based on international articles available in the Web of Science (WOS) database. Therefore, this research has been ca...

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Bibliographic Details
Main Authors:	Maryam Najafi Yazdi, Seyed Hassan Hataminasab, Shahnaz Nayebzadeh
Format:	Article
Language:	fas
Published:	Iranian Business Management Association 2025-02-01
Series:	ارزش آفرینی در مدیریت کسب و کار
Subjects:	brand image brand personality branding consumer behavior
Online Access:	https://www.jvcbm.ir/article_203052_15f8beed05ace95644efb8765749edf3.pdf
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