SURVEY AS A METHOD FOR MARKETING RESEARCH
The article describes approaches viewing questionnaire surveys as a method for marketing research, the recommended rules for developing, structuring questionnaires, as well as reveals types of questions used, especially in a format like Internet survey, also dwelling on its advantages and disadvanta...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2022-05-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/1237 |
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