SURVEY AS A METHOD FOR MARKETING RESEARCH
The article describes approaches viewing questionnaire surveys as a method for marketing research, the recommended rules for developing, structuring questionnaires, as well as reveals types of questions used, especially in a format like Internet survey, also dwelling on its advantages and disadvanta...
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|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2022-05-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/1237 |
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| _version_ | 1849244949244018688 |
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| author | Maria M. Andreeva |
| author_facet | Maria M. Andreeva |
| author_sort | Maria M. Andreeva |
| collection | DOAJ |
| description | The article describes approaches viewing questionnaire surveys as a method for marketing research, the recommended rules for developing, structuring questionnaires, as well as reveals types of questions used, especially in a format like Internet survey, also dwelling on its advantages and disadvantages. |
| format | Article |
| id | doaj-art-e77df8bffcd249d69008d39b55366b24 |
| institution | Kabale University |
| issn | 2307-907X |
| language | Russian |
| publishDate | 2022-05-01 |
| publisher | North Caucasus Federal University |
| record_format | Article |
| series | Вестник Северо-Кавказского федерального университета |
| spelling | doaj-art-e77df8bffcd249d69008d39b55366b242025-08-20T03:58:59ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2022-05-010294981235SURVEY AS A METHOD FOR MARKETING RESEARCHMaria M. Andreeva0Russian state humanitarian UniversityThe article describes approaches viewing questionnaire surveys as a method for marketing research, the recommended rules for developing, structuring questionnaires, as well as reveals types of questions used, especially in a format like Internet survey, also dwelling on its advantages and disadvantages.https://vestnikskfu.elpub.ru/jour/article/view/1237анкетированиеструктуравопросыинтернетцелевая аудиторияпользователиquestionnaire surveystructurequestionsinternettarget audienceusers |
| spellingShingle | Maria M. Andreeva SURVEY AS A METHOD FOR MARKETING RESEARCH Вестник Северо-Кавказского федерального университета анкетирование структура вопросы интернет целевая аудитория пользователи questionnaire survey structure questions internet target audience users |
| title | SURVEY AS A METHOD FOR MARKETING RESEARCH |
| title_full | SURVEY AS A METHOD FOR MARKETING RESEARCH |
| title_fullStr | SURVEY AS A METHOD FOR MARKETING RESEARCH |
| title_full_unstemmed | SURVEY AS A METHOD FOR MARKETING RESEARCH |
| title_short | SURVEY AS A METHOD FOR MARKETING RESEARCH |
| title_sort | survey as a method for marketing research |
| topic | анкетирование структура вопросы интернет целевая аудитория пользователи questionnaire survey structure questions internet target audience users |
| url | https://vestnikskfu.elpub.ru/jour/article/view/1237 |
| work_keys_str_mv | AT mariamandreeva surveyasamethodformarketingresearch |