Internal branding as a tool for integrated organisational alignment
Within an evolving business environment, it is central to the continuing success of organisations that internal communication be taken into consideration in the quest to increase organisational competitive advantage. This paper explores the importance of an alignment existing between internal organ...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1744 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|