Noh, Y., Ryu, Y., & Kim, K. eSport consumption and sponsor brand equity: The mediating role of congruence. Frontiers Media S.A.
Chicago Style (17th ed.) CitationNoh, Yeayoung, Yoonji Ryu, and Kyungyeol Kim. ESport Consumption and Sponsor Brand Equity: The Mediating Role of Congruence. Frontiers Media S.A.
MLA (9th ed.) CitationNoh, Yeayoung, et al. ESport Consumption and Sponsor Brand Equity: The Mediating Role of Congruence. Frontiers Media S.A.
Warning: These citations may not always be 100% accurate.