Eyes on VR: Unpacking the Causal Chain Between Exposure, Reception, and Retention for Emotional Billboard Messages
The causal chain from message exposure to reception to effects is widely accepted as the basic explanatory model for communication and message effects. However, the chain’s links were often studied in isolation, leaving measurement gaps that compromise the ecological validity and practical utility o...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/hbe2/3619411 |
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