APA (7th ed.) Citation

Cho, H. J., Lim, S., Turner, M. M., Bente, G., & Schmälzle, R. Eyes on VR: Unpacking the Causal Chain Between Exposure, Reception, and Retention for Emotional Billboard Messages. Wiley.

Chicago Style (17th ed.) Citation

Cho, Hee Jung, Sue Lim, Monique Mitchell Turner, Gary Bente, and Ralf Schmälzle. Eyes on VR: Unpacking the Causal Chain Between Exposure, Reception, and Retention for Emotional Billboard Messages. Wiley.

MLA (9th ed.) Citation

Cho, Hee Jung, et al. Eyes on VR: Unpacking the Causal Chain Between Exposure, Reception, and Retention for Emotional Billboard Messages. Wiley.

Warning: These citations may not always be 100% accurate.