Exploring the attractiveness of combinations of natural colors and contemporary shapes in fashion design

In this research, the attractiveness of combinations of natural colors and contemporary shapes in fashion design is explored. This was done by means of a questionnaire survey. Four shapes of clothing and ten colors obtained from plant and insect pigments are proposed. The research was conducted in t...

Full description

Saved in:
Bibliographic Details
Main Authors: Krasimira Genova, Julieta Ilieva, Irina Ruseva, Liliana Doble, Gabriella Böhm, Zlatin Zlatev
Format: Article
Language:English
Published: PUBLIA – SLUB Open Publishing 2023-09-01
Series:Communications in Development and Assembling of Textile Products
Subjects:
Online Access:https://journals.qucosa.de/cdatp/article/view/133
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850056244182646784
author Krasimira Genova
Julieta Ilieva
Irina Ruseva
Liliana Doble
Gabriella Böhm
Zlatin Zlatev
author_facet Krasimira Genova
Julieta Ilieva
Irina Ruseva
Liliana Doble
Gabriella Böhm
Zlatin Zlatev
author_sort Krasimira Genova
collection DOAJ
description In this research, the attractiveness of combinations of natural colors and contemporary shapes in fashion design is explored. This was done by means of a questionnaire survey. Four shapes of clothing and ten colors obtained from plant and insect pigments are proposed. The research was conducted in two phases – qualitative and quantitative analysis. The quantitative study confirmed the results of the qualitative study and using an appropriate data reduction method, the study results were analyzed graphically. The results showed that users rated designs with high-contrast color and shape combinations as more attractive than those with low-contrast combinations. The study also showed that in addition to the shape of the garment, the choice of natural color sources can also influence consumer preferences. This study aims to overcome the shortcomings of previous studies that only examined color without investigating its relationship to garment shape. The knowledge gained from this study can help fashion designers create garments that are both aesthetically pleasing and environmentally friendly. However, further research is needed to determine the relationship between natural colors, contemporary shapes and consumer behavior in selecting them.
format Article
id doaj-art-e60f736a560b46ccbebbaa8c033cbe6d
institution DOAJ
issn 2701-939X
language English
publishDate 2023-09-01
publisher PUBLIA – SLUB Open Publishing
record_format Article
series Communications in Development and Assembling of Textile Products
spelling doaj-art-e60f736a560b46ccbebbaa8c033cbe6d2025-08-20T02:51:45ZengPUBLIA – SLUB Open PublishingCommunications in Development and Assembling of Textile Products2701-939X2023-09-014227328310.25367/cdatp.2023.4.p273-283134Exploring the attractiveness of combinations of natural colors and contemporary shapes in fashion designKrasimira Genova0Julieta Ilieva1Irina RusevaLiliana Doble2https://orcid.org/0000-0001-8307-6649Gabriella Böhm3https://orcid.org/0000-0002-0073-6339Zlatin Zlatev4https://orcid.org/0000-0003-3080-5048Faculty of Technics and technologies, Trakia University, 38 Graf Ignatiev str., 8602, Yambol, BulgariaFaculty of Technics and technologies, Trakia University, 38 Graf Ignatiev str., 8602, Yambol, BulgariaFaculty of Energy Engineering and Industrial Management, Department Textiles, Leather and Industrial Management, University of Oradea, 410058, Oradea, RomaniaFaculty of Energy Engineering and Industrial Management, Department Textiles, Leather and Industrial Management, University of Oradea, 410058, Oradea, RomaniaFaculty of Technics and technologies, Trakia University, 38 Graf Ignatiev str., 8602, Yambol, BulgariaIn this research, the attractiveness of combinations of natural colors and contemporary shapes in fashion design is explored. This was done by means of a questionnaire survey. Four shapes of clothing and ten colors obtained from plant and insect pigments are proposed. The research was conducted in two phases – qualitative and quantitative analysis. The quantitative study confirmed the results of the qualitative study and using an appropriate data reduction method, the study results were analyzed graphically. The results showed that users rated designs with high-contrast color and shape combinations as more attractive than those with low-contrast combinations. The study also showed that in addition to the shape of the garment, the choice of natural color sources can also influence consumer preferences. This study aims to overcome the shortcomings of previous studies that only examined color without investigating its relationship to garment shape. The knowledge gained from this study can help fashion designers create garments that are both aesthetically pleasing and environmentally friendly. However, further research is needed to determine the relationship between natural colors, contemporary shapes and consumer behavior in selecting them.https://journals.qucosa.de/cdatp/article/view/133color preferenceform analysisemotiononline surveyprincipal component analysisfashion design
spellingShingle Krasimira Genova
Julieta Ilieva
Irina Ruseva
Liliana Doble
Gabriella Böhm
Zlatin Zlatev
Exploring the attractiveness of combinations of natural colors and contemporary shapes in fashion design
Communications in Development and Assembling of Textile Products
color preference
form analysis
emotion
online survey
principal component analysis
fashion design
title Exploring the attractiveness of combinations of natural colors and contemporary shapes in fashion design
title_full Exploring the attractiveness of combinations of natural colors and contemporary shapes in fashion design
title_fullStr Exploring the attractiveness of combinations of natural colors and contemporary shapes in fashion design
title_full_unstemmed Exploring the attractiveness of combinations of natural colors and contemporary shapes in fashion design
title_short Exploring the attractiveness of combinations of natural colors and contemporary shapes in fashion design
title_sort exploring the attractiveness of combinations of natural colors and contemporary shapes in fashion design
topic color preference
form analysis
emotion
online survey
principal component analysis
fashion design
url https://journals.qucosa.de/cdatp/article/view/133
work_keys_str_mv AT krasimiragenova exploringtheattractivenessofcombinationsofnaturalcolorsandcontemporaryshapesinfashiondesign
AT julietailieva exploringtheattractivenessofcombinationsofnaturalcolorsandcontemporaryshapesinfashiondesign
AT irinaruseva exploringtheattractivenessofcombinationsofnaturalcolorsandcontemporaryshapesinfashiondesign
AT lilianadoble exploringtheattractivenessofcombinationsofnaturalcolorsandcontemporaryshapesinfashiondesign
AT gabriellabohm exploringtheattractivenessofcombinationsofnaturalcolorsandcontemporaryshapesinfashiondesign
AT zlatinzlatev exploringtheattractivenessofcombinationsofnaturalcolorsandcontemporaryshapesinfashiondesign