Marketing strategy based on personality types of the Myers-Briggs Type Indicator
This study explores the relationship between personality types, specifically Extraversion (E) and Introversion (I) as classified by the Myers-Briggs Type Indicator (MBTI). Marketing strategy based on personality types of the Myers-Briggs Type Indicator and their implications for designing targeted m...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01017.pdf |
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