Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perception
Despite the growing interest in green product consumption, existing literature offers limited insight into the consumer's favorable or unfavorable attitude toward domestically produced green products compared to their foreign counterparts, particularly in the context of emerging markets. Throug...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-12-01
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| Series: | Sustainable Futures |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825006677 |
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| author | Claudia P. Gutiérrez Rojas Anil Yasin Ar |
| author_facet | Claudia P. Gutiérrez Rojas Anil Yasin Ar |
| author_sort | Claudia P. Gutiérrez Rojas |
| collection | DOAJ |
| description | Despite the growing interest in green product consumption, existing literature offers limited insight into the consumer's favorable or unfavorable attitude toward domestically produced green products compared to their foreign counterparts, particularly in the context of emerging markets. Through the social identity and system justification lenses, this study addresses the mentioned gap by investigating whether the country of origin of a green product mediates the relationship between green product perceived quality and purchasing intention. Data was collected from 148 participants from four Tecnologico de Monterrey campuses (Puebla, Tampico, Hidalgo, and Queretaro) in Mexico and analyzed using partial least square - structural equation modeling (PLS-SEM) to assess the existence of mediation effect. The findings confirm the consumer's favorable attitude toward products from foreign countries of origin and illustrate that country-of-origin-based perceptions mediate the relationship between perceived green product quality and purchasing intention. These results contribute to the theoretical understanding of green consumption in emerging markets and offer practical implications. The study concludes with recommendations for future research venues. |
| format | Article |
| id | doaj-art-e5bd19f5956441fda3d3cf7da765d7f5 |
| institution | Kabale University |
| issn | 2666-1888 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Sustainable Futures |
| spelling | doaj-art-e5bd19f5956441fda3d3cf7da765d7f52025-08-20T03:40:37ZengElsevierSustainable Futures2666-18882025-12-011010110310.1016/j.sftr.2025.101103Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perceptionClaudia P. Gutiérrez Rojas0Anil Yasin Ar1Department of International Business and Logistics, Tecnologico de Monterrey, Campus Queretaro, QRO, MexicoCorresponding author at: Department of International Business and Logistics; Tecnologico de Monterrey, Campus Queretaro, Av. Epigmenio González 500, San Pablo, 76130 Santiago de Querétaro, QRO., Mexico.; Department of International Business and Logistics, Tecnologico de Monterrey, Campus Queretaro, QRO, MexicoDespite the growing interest in green product consumption, existing literature offers limited insight into the consumer's favorable or unfavorable attitude toward domestically produced green products compared to their foreign counterparts, particularly in the context of emerging markets. Through the social identity and system justification lenses, this study addresses the mentioned gap by investigating whether the country of origin of a green product mediates the relationship between green product perceived quality and purchasing intention. Data was collected from 148 participants from four Tecnologico de Monterrey campuses (Puebla, Tampico, Hidalgo, and Queretaro) in Mexico and analyzed using partial least square - structural equation modeling (PLS-SEM) to assess the existence of mediation effect. The findings confirm the consumer's favorable attitude toward products from foreign countries of origin and illustrate that country-of-origin-based perceptions mediate the relationship between perceived green product quality and purchasing intention. These results contribute to the theoretical understanding of green consumption in emerging markets and offer practical implications. The study concludes with recommendations for future research venues.http://www.sciencedirect.com/science/article/pii/S2666188825006677Country of originGreen productPurchase intentionSustainabilityQuality perception |
| spellingShingle | Claudia P. Gutiérrez Rojas Anil Yasin Ar Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perception Sustainable Futures Country of origin Green product Purchase intention Sustainability Quality perception |
| title | Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perception |
| title_full | Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perception |
| title_fullStr | Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perception |
| title_full_unstemmed | Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perception |
| title_short | Is the green product greener if it comes from abroad? Mediating effects of country of origin-based superiority/inferiority perception |
| title_sort | is the green product greener if it comes from abroad mediating effects of country of origin based superiority inferiority perception |
| topic | Country of origin Green product Purchase intention Sustainability Quality perception |
| url | http://www.sciencedirect.com/science/article/pii/S2666188825006677 |
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