Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business
The features of the competitiveness of enterprises in the hospitality industry on the example of the restaurant business have been examined. Nowadays the restaurant industry, including the coffee shop’s segment, is highly competitive, it's necessary to monitor constantly competitors and their o...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-09-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1654 |
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| _version_ | 1832541861126864896 |
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| author | V. A. Kolobkova A. A. Semenova |
| author_facet | V. A. Kolobkova A. A. Semenova |
| author_sort | V. A. Kolobkova |
| collection | DOAJ |
| description | The features of the competitiveness of enterprises in the hospitality industry on the example of the restaurant business have been examined. Nowadays the restaurant industry, including the coffee shop’s segment, is highly competitive, it's necessary to monitor constantly competitors and their offers and, also to form right competitive strategy for the enterprise. It has been noted, that in our days the chain coffee shops with a similar offer of services dominate in the restaurant industry in the coffee segment. The competitive analysis and well-built strategy enable coffee shops to conquer their target audience, help to increase their loyalty, what entails an increase in sales and profit growth of the enterprise. |
| format | Article |
| id | doaj-art-e5a92faed9c8492b8209b20134542737 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-09-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-e5a92faed9c8492b8209b201345427372025-02-04T08:28:00ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-09-01089610310.26425/1816-4277-2019-8-96-1031460Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant businessV. A. Kolobkova0A. A. Semenova1State University of ManagementState University of ManagementThe features of the competitiveness of enterprises in the hospitality industry on the example of the restaurant business have been examined. Nowadays the restaurant industry, including the coffee shop’s segment, is highly competitive, it's necessary to monitor constantly competitors and their offers and, also to form right competitive strategy for the enterprise. It has been noted, that in our days the chain coffee shops with a similar offer of services dominate in the restaurant industry in the coffee segment. The competitive analysis and well-built strategy enable coffee shops to conquer their target audience, help to increase their loyalty, what entails an increase in sales and profit growth of the enterprise.https://vestnik.guu.ru/jour/article/view/1654competitionenterprise competitivenessrestaurant industrycoffee shop segmentmoscow market of coffee housescustomer’s loyalty program |
| spellingShingle | V. A. Kolobkova A. A. Semenova Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business Вестник университета competition enterprise competitiveness restaurant industry coffee shop segment moscow market of coffee houses customer’s loyalty program |
| title | Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business |
| title_full | Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business |
| title_fullStr | Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business |
| title_full_unstemmed | Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business |
| title_short | Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business |
| title_sort | features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business |
| topic | competition enterprise competitiveness restaurant industry coffee shop segment moscow market of coffee houses customer’s loyalty program |
| url | https://vestnik.guu.ru/jour/article/view/1654 |
| work_keys_str_mv | AT vakolobkova featuresofincreasingcompetitivenessofenterprisesinthehospitalityindustryontheexampleofrestaurantbusiness AT aasemenova featuresofincreasingcompetitivenessofenterprisesinthehospitalityindustryontheexampleofrestaurantbusiness |