An empirical evidence on the impact of social customer relationship management on the small and medium enterprises performance

An empirical evidence on the impact of social customer relationship management on the small and medium enterprises performance

Social media has swiftly established itself as a primary source of products’ information for customers. Nowadays, Small and Medium-size Enterprises (SMEs) can use social media to develop Customer Relationship Management platforms (social CRM). Firms, particularly SMEs in developing countries need to...

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Bibliographic Details
Main Authors: Fathey Mohammed, Rahayu Binti Ahmad, Syahida Binti Hassan, Yousef Fazea, Ahmed Ibrahim Alzahrani
Format: Article
Language:English
Published: Elsevier 2024-11-01
Series:International Journal of Information Management Data Insights
Subjects:
Social media
CRM
SMEs
Performance
Integrated model
FVM
Online Access:http://www.sciencedirect.com/science/article/pii/S2667096824000375
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