Effect of the 7P's of the Marketing Mix on the Sales Strategies of a Private University: a comprehensive analysis using the neutrosophic PEST-SWOT approach

The article focuses on the effect of the 7Ps of the Marketing Mix with respect to the Sales Strategies of a Private University exploring a growing trend in development towards the educational market. Although there have been some recent developments towards most of those substantially engaged with e...

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Bibliographic Details
Main Authors: Danny Joseph Anthony Flores Villarruel, Rosa María Criollo Delgado
Format: Article
Language:English
Published: University of New Mexico 2024-12-01
Series:Neutrosophic Sets and Systems
Subjects:
Online Access:https://fs.unm.edu/NSS/47MarketingMix.pdf
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