Top determinants of corporate reputation management
Positive reputation is a valuable corporate asset and needs to be managed proactively in response to new threats entering the marketplace. Recent events have shown that the reputation of an organisation can take years to build, yet takes only a few seconds to destroy. In this study, it is suggested...
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1738 |
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| _version_ | 1832593805963952128 |
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| author | Nirvana Bechan |
| author_facet | Nirvana Bechan |
| author_sort | Nirvana Bechan |
| collection | DOAJ |
| description |
Positive reputation is a valuable corporate asset and needs to be managed proactively in
response to new threats entering the marketplace. Recent events have shown that the reputation
of an organisation can take years to build, yet takes only a few seconds to destroy. In this study,
it is suggested that knowing the top determinants of current reputation management can only
help to enhance the business objectives of an organisation by contributing to the bottom line
and gaining a competitive advantage. This paper looks at what communication managers in toplisted
companies operating in South African consider the top determinants of managing corporate
reputation in their organisations to be. The paper draws links between managing organisational
reputation and stakeholder management, and provides valuable findings for communication
specialists working in positions of management.
|
| format | Article |
| id | doaj-art-e4954144ea1e4346b8064ebfdce09d87 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-e4954144ea1e4346b8064ebfdce09d872025-01-20T08:52:12ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-01271-210.36615/jcsa.v27i1-2.1738Top determinants of corporate reputation managementNirvana Bechan0https://orcid.org/0000-0002-1954-680XCape Peninsula University of Technology Positive reputation is a valuable corporate asset and needs to be managed proactively in response to new threats entering the marketplace. Recent events have shown that the reputation of an organisation can take years to build, yet takes only a few seconds to destroy. In this study, it is suggested that knowing the top determinants of current reputation management can only help to enhance the business objectives of an organisation by contributing to the bottom line and gaining a competitive advantage. This paper looks at what communication managers in toplisted companies operating in South African consider the top determinants of managing corporate reputation in their organisations to be. The paper draws links between managing organisational reputation and stakeholder management, and provides valuable findings for communication specialists working in positions of management. https://journals.uj.ac.za/index.php/jcsa/article/view/1738corporate reputation managementSouth Africancommunication managersorganisational reputationstakeholder management |
| spellingShingle | Nirvana Bechan Top determinants of corporate reputation management Communicare corporate reputation management South African communication managers organisational reputation stakeholder management |
| title | Top determinants of corporate reputation management |
| title_full | Top determinants of corporate reputation management |
| title_fullStr | Top determinants of corporate reputation management |
| title_full_unstemmed | Top determinants of corporate reputation management |
| title_short | Top determinants of corporate reputation management |
| title_sort | top determinants of corporate reputation management |
| topic | corporate reputation management South African communication managers organisational reputation stakeholder management |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1738 |
| work_keys_str_mv | AT nirvanabechan topdeterminantsofcorporatereputationmanagement |