Investigating factors in the implementation of customer relationship management in Polish enterprises

Investigating factors in the implementation of customer relationship management in Polish enterprises

Objective: The article aimed to determine the factors of the implementation and functioning of customer relationship management (CRM) in Polish enterprises, whether they see the benefits and whether they can identify the reasons for choosing specific software and its supplier in the field of CRM sy...

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Bibliographic Details
Main Authors: Agnieszka Bojanowska, Katarzyna Łukasik-Stachowiak, Katarzyna Toborek
Format: Article
Language:English
Published: Krakow University of Economics 2025-06-01
Series:International Entrepreneurship Review
Subjects:
CRM
enterprise
IT system
business
customer
Online Access:https://ier.uek.krakow.pl/index.php/pm/article/view/2226
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