Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions

Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions

The rapid growth of digital platforms has fundamentally reshaped network and viral marketing, profoundly transforming how information spreads across social networks and influences consumer behavior. This comprehensive review synthesizes theoretical, computational, and ethical perspectives into an in...

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Bibliographic Details
Main Authors: Leonidas Theodorakopoulos, Alexandra Theodoropoulou, Christos Klavdianos
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
network marketing
consumer behavior
digital marketing
social contagion
influencer marketing
social media algorithms
Online Access:https://www.mdpi.com/0718-1876/20/2/115
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