Transmedia Adaptation, Sonic Affect, and Multisensory Participation in Contemporary Chinese Danmei Radio Drama

Danmei, a genre also known as boys’ love, first developed in China in the 1990s under the influence of Japanese subculture in the 1990s, but it has diverged from its Japanese antecedents in the last decade. Recent Chinese cultural products of danmei, no longer confined to a subcultural group, have a...

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Main Author: Yucong Hao
Format: Article
Language:English
Published: Michigan Publishing 2023-07-01
Series:Global Storytelling
Subjects:
Online Access:https://journals.publishing.umich.edu/gs/article/id/3771/
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author Yucong Hao
author_facet Yucong Hao
author_sort Yucong Hao
collection DOAJ
description Danmei, a genre also known as boys’ love, first developed in China in the 1990s under the influence of Japanese subculture in the 1990s, but it has diverged from its Japanese antecedents in the last decade. Recent Chinese cultural products of danmei, no longer confined to a subcultural group, have attracted mainstream attention and been widely adapted into a variety of popular media forms. In this paper, with the case study of radio drama Grandmaster of Demonic Cultivation (2016), I examine how queerness is explored and experienced through the affective expressivity inherent in voice as well as the interactive interface of danmaku, with which listeners can experience and articulate queer fantasy in a relatively unobstructed way. As the genre of danmei has been subject to persistent state censorship, this paper further explores strategies of containment and tactics of negotiation deployed by both content producers and cultural consumers.
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publishDate 2023-07-01
publisher Michigan Publishing
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series Global Storytelling
spelling doaj-art-e45defff040d4e8bb9da1f1d5fcc1c362025-08-20T02:25:34ZengMichigan PublishingGlobal Storytelling2769-49412023-07-013110.3998/gs.3771Transmedia Adaptation, Sonic Affect, and Multisensory Participation in Contemporary Chinese Danmei Radio DramaYucong Hao0Global China Studies, New York University ShanghaiDanmei, a genre also known as boys’ love, first developed in China in the 1990s under the influence of Japanese subculture in the 1990s, but it has diverged from its Japanese antecedents in the last decade. Recent Chinese cultural products of danmei, no longer confined to a subcultural group, have attracted mainstream attention and been widely adapted into a variety of popular media forms. In this paper, with the case study of radio drama Grandmaster of Demonic Cultivation (2016), I examine how queerness is explored and experienced through the affective expressivity inherent in voice as well as the interactive interface of danmaku, with which listeners can experience and articulate queer fantasy in a relatively unobstructed way. As the genre of danmei has been subject to persistent state censorship, this paper further explores strategies of containment and tactics of negotiation deployed by both content producers and cultural consumers.https://journals.publishing.umich.edu/gs/article/id/3771/danmeiradio dramavocal timbretransmedia adaptationcontemporary China
spellingShingle Yucong Hao
Transmedia Adaptation, Sonic Affect, and Multisensory Participation in Contemporary Chinese Danmei Radio Drama
Global Storytelling
danmei
radio drama
vocal timbre
transmedia adaptation
contemporary China
title Transmedia Adaptation, Sonic Affect, and Multisensory Participation in Contemporary Chinese Danmei Radio Drama
title_full Transmedia Adaptation, Sonic Affect, and Multisensory Participation in Contemporary Chinese Danmei Radio Drama
title_fullStr Transmedia Adaptation, Sonic Affect, and Multisensory Participation in Contemporary Chinese Danmei Radio Drama
title_full_unstemmed Transmedia Adaptation, Sonic Affect, and Multisensory Participation in Contemporary Chinese Danmei Radio Drama
title_short Transmedia Adaptation, Sonic Affect, and Multisensory Participation in Contemporary Chinese Danmei Radio Drama
title_sort transmedia adaptation sonic affect and multisensory participation in contemporary chinese danmei radio drama
topic danmei
radio drama
vocal timbre
transmedia adaptation
contemporary China
url https://journals.publishing.umich.edu/gs/article/id/3771/
work_keys_str_mv AT yuconghao transmediaadaptationsonicaffectandmultisensoryparticipationincontemporarychinesedanmeiradiodrama