Participation of Students in Recreational Sports: A Research on the Application of Social Marketing
Purpose: The purpose of this research was to design a model of student participation in recreational sports with a social marketing approach. Methods: The statistical sample of this research was all the first and second secondary schools for both boys and girls, in the whole country. The Sampling met...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2022-10-01
|
| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_2061_d4c7a34252fd1e34219cd04dd77fab86.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849705645896368128 |
|---|---|
| author | Ehsan Tatari Rasool Norouzi Seyed Hossini manouchehr tartari |
| author_facet | Ehsan Tatari Rasool Norouzi Seyed Hossini manouchehr tartari |
| author_sort | Ehsan Tatari |
| collection | DOAJ |
| description | Purpose: The purpose of this research was to design a model of student participation in recreational sports with a social marketing approach. Methods: The statistical sample of this research was all the first and second secondary schools for both boys and girls, in the whole country. The Sampling method was done by using Morgan's table. 365 students were selected as a sample through a multi-stage random sampling method. The data collection instrument was a researcher-made questionnaire whose validity and reliability were confirmed by expertise and statistical tests. After determining the validity and reliability, the questionnaires were distributed among the research samples.Results: The results showed that the coefficient of influence of the components related to social marketing (mixed social marketing) are high and significant values, and among all three of them, social marketing communication has a stronger and more effective coefficient (0.978) and then the cost of participation (0.961) and accessibility (0.939). Also, in the obtained model, the coefficient of influence between the culture of participation and social marketing (0.829), management (0.548), and finally participation in sports (0.597) has been reported, which indicates the importance there is a lot of participation culture. Conclusion: The research samples considered the management component to be very important. The final model of the research, as well as solutions to increase participation in sports with a social marketing approach are given. |
| format | Article |
| id | doaj-art-e3e3cb2aa3fb46c99ad8bcc2ddcb3423 |
| institution | DOAJ |
| issn | 2783-2392 2783-1671 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Mohaghegh Ardabili |
| record_format | Article |
| series | Research in Sport Management and Marketing |
| spelling | doaj-art-e3e3cb2aa3fb46c99ad8bcc2ddcb34232025-08-20T03:16:25ZengUniversity of Mohaghegh ArdabiliResearch in Sport Management and Marketing2783-23922783-16712022-10-0134435910.22098/rsmm.2023.11282.11502061Participation of Students in Recreational Sports: A Research on the Application of Social MarketingEhsan Tatari0Rasool Norouzi Seyed Hossini1manouchehr tartari2Ph.D. in Sport Management. University Lecturer and Official Secretary of EducationAssociate Professor of Sports Sciences, Faculty of Humanities, Tarbiat Modares UniversityAssistant Professor of Sports Management, Payam Noor University, Tehran, IranPurpose: The purpose of this research was to design a model of student participation in recreational sports with a social marketing approach. Methods: The statistical sample of this research was all the first and second secondary schools for both boys and girls, in the whole country. The Sampling method was done by using Morgan's table. 365 students were selected as a sample through a multi-stage random sampling method. The data collection instrument was a researcher-made questionnaire whose validity and reliability were confirmed by expertise and statistical tests. After determining the validity and reliability, the questionnaires were distributed among the research samples.Results: The results showed that the coefficient of influence of the components related to social marketing (mixed social marketing) are high and significant values, and among all three of them, social marketing communication has a stronger and more effective coefficient (0.978) and then the cost of participation (0.961) and accessibility (0.939). Also, in the obtained model, the coefficient of influence between the culture of participation and social marketing (0.829), management (0.548), and finally participation in sports (0.597) has been reported, which indicates the importance there is a lot of participation culture. Conclusion: The research samples considered the management component to be very important. The final model of the research, as well as solutions to increase participation in sports with a social marketing approach are given.https://rsmm.uma.ac.ir/article_2061_d4c7a34252fd1e34219cd04dd77fab86.pdfstudentsparticipationsocial marketingsports culturemanagement |
| spellingShingle | Ehsan Tatari Rasool Norouzi Seyed Hossini manouchehr tartari Participation of Students in Recreational Sports: A Research on the Application of Social Marketing Research in Sport Management and Marketing students participation social marketing sports culture management |
| title | Participation of Students in Recreational Sports: A Research on the Application of Social Marketing |
| title_full | Participation of Students in Recreational Sports: A Research on the Application of Social Marketing |
| title_fullStr | Participation of Students in Recreational Sports: A Research on the Application of Social Marketing |
| title_full_unstemmed | Participation of Students in Recreational Sports: A Research on the Application of Social Marketing |
| title_short | Participation of Students in Recreational Sports: A Research on the Application of Social Marketing |
| title_sort | participation of students in recreational sports a research on the application of social marketing |
| topic | students participation social marketing sports culture management |
| url | https://rsmm.uma.ac.ir/article_2061_d4c7a34252fd1e34219cd04dd77fab86.pdf |
| work_keys_str_mv | AT ehsantatari participationofstudentsinrecreationalsportsaresearchontheapplicationofsocialmarketing AT rasoolnorouziseyedhossini participationofstudentsinrecreationalsportsaresearchontheapplicationofsocialmarketing AT manouchehrtartari participationofstudentsinrecreationalsportsaresearchontheapplicationofsocialmarketing |