MARKETING RESEARCH ON CONSUMER PREFERENCES FOR CRAFT BEER
This paper aims to explore customer preferences for craft beer through a questionnaire-based survey, analyzing key factors influencing purchasing decisions. The research focuses on aspects such as taste, aspect, alcohol content, and price sensitivity to understand the motivation behind the customer...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2025-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.25_1/Art100.pdf |
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