Digital transformation in servitization: analysis of technologies and dominant themes
Abstract Digital servitization is a trend in which companies offer additional services to products. Digital technologies play a crucial role in this process, providing insights and improving the customer experience. In this context, this article seeks to analyze the literature on digital servitizat...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal de São Carlos
2025-01-01
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| Series: | Gestão & Produção |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2024000100501&lng=en&tlng=en |
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| _version_ | 1832592537965035520 |
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| author | Giuliani Facco Paulo Augusto Cauchick Miguel Thayla Tavares de Sousa Zommer |
| author_facet | Giuliani Facco Paulo Augusto Cauchick Miguel Thayla Tavares de Sousa Zommer |
| author_sort | Giuliani Facco |
| collection | DOAJ |
| description | Abstract Digital servitization is a trend in which companies offer additional services to products. Digital technologies play a crucial role in this process, providing insights and improving the customer experience. In this context, this article seeks to analyze the literature on digital servitization, identifying the dominant themes and technologies used in this attempt. The work was conducted through a systematic literature review, which resulted in 130 articles analyzed, classified and coded, resulting in 9 main themes and 16 topics on digital technologies. Digital Technologies open up new perspectives and impose significant challenges on companies, compelling them to develop completely innovative business models, abandoning traditional product-centric approaches in favor of service-oriented strategies (based on digitalization). This article contributes to this line of research in different ways. First, it proposes a theoretical map, where the research field is segmented into three levels: domain, themes and topics, bringing digital servitization as a general plan, which helps in understanding company transitions caused by technologies, bringing theoretical and managerial contributions. Furthermore, the results describe a rapidly growing core of contributions that revolve around this research domain, where gaps were also identified, mainly regarding studies on digital servitization ecosystems and their interrelations with other relevant themes that are also part of of this transformation. |
| format | Article |
| id | doaj-art-e37a5512309a4fbba57d949450a61411 |
| institution | Kabale University |
| issn | 1806-9649 |
| language | Portuguese |
| publishDate | 2025-01-01 |
| publisher | Universidade Federal de São Carlos |
| record_format | Article |
| series | Gestão & Produção |
| spelling | doaj-art-e37a5512309a4fbba57d949450a614112025-01-21T07:39:43ZporUniversidade Federal de São CarlosGestão & Produção1806-96492025-01-013110.1590/1806-9649-2024v31e11524Digital transformation in servitization: analysis of technologies and dominant themesGiuliani Faccohttps://orcid.org/0009-0000-9012-4274Paulo Augusto Cauchick Miguelhttps://orcid.org/0000-0001-6336-9014Thayla Tavares de Sousa Zommerhttps://orcid.org/0000-0003-4721-5255 Abstract Digital servitization is a trend in which companies offer additional services to products. Digital technologies play a crucial role in this process, providing insights and improving the customer experience. In this context, this article seeks to analyze the literature on digital servitization, identifying the dominant themes and technologies used in this attempt. The work was conducted through a systematic literature review, which resulted in 130 articles analyzed, classified and coded, resulting in 9 main themes and 16 topics on digital technologies. Digital Technologies open up new perspectives and impose significant challenges on companies, compelling them to develop completely innovative business models, abandoning traditional product-centric approaches in favor of service-oriented strategies (based on digitalization). This article contributes to this line of research in different ways. First, it proposes a theoretical map, where the research field is segmented into three levels: domain, themes and topics, bringing digital servitization as a general plan, which helps in understanding company transitions caused by technologies, bringing theoretical and managerial contributions. Furthermore, the results describe a rapidly growing core of contributions that revolve around this research domain, where gaps were also identified, mainly regarding studies on digital servitization ecosystems and their interrelations with other relevant themes that are also part of of this transformation.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2024000100501&lng=en&tlng=enDigital servitizationDigital technologiesInnovations in digital servicesInternet of Things |
| spellingShingle | Giuliani Facco Paulo Augusto Cauchick Miguel Thayla Tavares de Sousa Zommer Digital transformation in servitization: analysis of technologies and dominant themes Gestão & Produção Digital servitization Digital technologies Innovations in digital services Internet of Things |
| title | Digital transformation in servitization: analysis of technologies and dominant themes |
| title_full | Digital transformation in servitization: analysis of technologies and dominant themes |
| title_fullStr | Digital transformation in servitization: analysis of technologies and dominant themes |
| title_full_unstemmed | Digital transformation in servitization: analysis of technologies and dominant themes |
| title_short | Digital transformation in servitization: analysis of technologies and dominant themes |
| title_sort | digital transformation in servitization analysis of technologies and dominant themes |
| topic | Digital servitization Digital technologies Innovations in digital services Internet of Things |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2024000100501&lng=en&tlng=en |
| work_keys_str_mv | AT giulianifacco digitaltransformationinservitizationanalysisoftechnologiesanddominantthemes AT pauloaugustocauchickmiguel digitaltransformationinservitizationanalysisoftechnologiesanddominantthemes AT thaylatavaresdesousazommer digitaltransformationinservitizationanalysisoftechnologiesanddominantthemes |