An investigation on brand hate: understanding negative psychology of consumers in the service sector
The purpose of this research is to examine the relationship among the brand hate reasons, antecedents, and its consequences. This study follows the four-step model of reasons, antecedents, and consequences of brand hate. Reasons included are product related such as poor food quality, Safety & h...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Modern Languages (NUML), Islamabad
2023-12-01
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| Series: | NUML International Journal of Business & Management |
| Subjects: | |
| Online Access: | https://nijbm.numl.edu.pk/index.php/BM/article/view/178 |
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