APA (7th ed.) Citation

Le, M. T. H., Pham, H. N. M., Nguyen, L. T. T., Le, T. T. X., & Nguyen, S. T. M. Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE.

Chicago Style (17th ed.) Citation

Le, Minh Thi Hong, Hieu Ngoc Minh Pham, Ly Thi Truc Nguyen, Thuy Thi Xuan Le, and Suong Thi Mai Nguyen. Augmenting TikTok Shop Adoption: The Mediating Role of Key Opinion Consumers (KOCs) in Live Streaming, Video Content, and Artificial Intelligence (AI) Recommendations. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE.

MLA (9th ed.) Citation

Le, Minh Thi Hong, et al. Augmenting TikTok Shop Adoption: The Mediating Role of Key Opinion Consumers (KOCs) in Live Streaming, Video Content, and Artificial Intelligence (AI) Recommendations. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE.