SEMANTIC NETWORK FOR FORMING THE CONTENT OF TEXT MESSAGES FOR THE PROMOTION OF MOBILE APPLICATIONS TO THE CONSUMER MARKET

Objectives. The greatest potential for development of the mobile communications market is located in the mass segment. The aim of this work is to describe an approach allowing specialists who may not be competent in marketing and advertising to generate effective communication messages for promoting...

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Bibliographic Details
Main Authors: Yu. P. Ehlakov, E. K. Malakhovskaya
Format: Article
Language:Russian
Published: Dagestan State Technical University 2018-06-01
Series:Вестник Дагестанского государственного технического университета: Технические науки
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Online Access:https://vestnik.dgtu.ru/jour/article/view/498
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