“The role of ai-driven social media marketing in shaping consumer purchasing behaviour: An empirical analysis of personalization, predictive analytics, and engagement”
Here we discuss and analyse the effects that interaction tools, personalization, and predictive analysis in AI SMM have on customer buying behaviour are discussed and analyzed. Use of AI selected advertisements can reach conversion levels of between 200% to 300% simply from an extra touch point with...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | ITM Web of Conferences |
| Subjects: | |
| Online Access: | https://www.itm-conferences.org/articles/itmconf/pdf/2024/11/itmconf_icaetm2024_01032.pdf |
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