Promoting olive as a tourist attraction in Saint-Rémy de Provence: between symbolic requalification and misappropriation of heritage values
This article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the...
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| Format: | Article |
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2024-07-01
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| Online Access: | https://journals.openedition.org/viatourism/10900 |
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| author | Julie Deramond Pauline Grison Eric Triquet |
| author_facet | Julie Deramond Pauline Grison Eric Triquet |
| author_sort | Julie Deramond |
| collection | DOAJ |
| description | This article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the olive-growing heritage, the aim is to examine the hypothesis that the olive, olive oil and the olive tree have above all an emblematic value as symbols of Provence. Our aim is to show that they are used primarily for commercial and tourist purposes, as well as being witnesses to a claimed cultural identity. |
| format | Article |
| id | doaj-art-e2f85e1c3bd846b5ae979795aa21cd47 |
| institution | Kabale University |
| issn | 2259-924X |
| language | deu |
| publishDate | 2024-07-01 |
| publisher | Association Via@ |
| record_format | Article |
| series | Via@ |
| spelling | doaj-art-e2f85e1c3bd846b5ae979795aa21cd472025-01-30T14:06:20ZdeuAssociation Via@Via@2259-924X2024-07-012510.4000/123gvPromoting olive as a tourist attraction in Saint-Rémy de Provence: between symbolic requalification and misappropriation of heritage valuesJulie DeramondPauline GrisonEric TriquetThis article examines the place of the olive heritage and its products in the tourism promotion of Saint-Rémy de Provence. This Provencal town was chosen because it is located in a region which is famous for its olive groves. By studying the iconic discourse based on the use of images linked to the olive-growing heritage, the aim is to examine the hypothesis that the olive, olive oil and the olive tree have above all an emblematic value as symbols of Provence. Our aim is to show that they are used primarily for commercial and tourist purposes, as well as being witnesses to a claimed cultural identity.https://journals.openedition.org/viatourism/10900TourismHeritageOlive TreeCommunicationAlpillesTerritorial development |
| spellingShingle | Julie Deramond Pauline Grison Eric Triquet Promoting olive as a tourist attraction in Saint-Rémy de Provence: between symbolic requalification and misappropriation of heritage values Via@ Tourism Heritage Olive Tree Communication Alpilles Territorial development |
| title | Promoting olive as a tourist attraction in Saint-Rémy de Provence: between symbolic requalification and misappropriation of heritage values |
| title_full | Promoting olive as a tourist attraction in Saint-Rémy de Provence: between symbolic requalification and misappropriation of heritage values |
| title_fullStr | Promoting olive as a tourist attraction in Saint-Rémy de Provence: between symbolic requalification and misappropriation of heritage values |
| title_full_unstemmed | Promoting olive as a tourist attraction in Saint-Rémy de Provence: between symbolic requalification and misappropriation of heritage values |
| title_short | Promoting olive as a tourist attraction in Saint-Rémy de Provence: between symbolic requalification and misappropriation of heritage values |
| title_sort | promoting olive as a tourist attraction in saint remy de provence between symbolic requalification and misappropriation of heritage values |
| topic | Tourism Heritage Olive Tree Communication Alpilles Territorial development |
| url | https://journals.openedition.org/viatourism/10900 |
| work_keys_str_mv | AT juliederamond promotingoliveasatouristattractioninsaintremydeprovencebetweensymbolicrequalificationandmisappropriationofheritagevalues AT paulinegrison promotingoliveasatouristattractioninsaintremydeprovencebetweensymbolicrequalificationandmisappropriationofheritagevalues AT erictriquet promotingoliveasatouristattractioninsaintremydeprovencebetweensymbolicrequalificationandmisappropriationofheritagevalues |