Internet of Things (IoT) Development Strategy to Improve SMEs in the Tourism Sector
Technological innovation is crucial in advancing the industry, including the tourism industry. Both to open new opportunities and to provide more efficient and effective services. The convergence of technology that occurs through the use of digitization of information is termed the Internet of Thing...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_04001.pdf |
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| _version_ | 1849431320575344640 |
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| author | Sulthana Nabila Yumna Saputri Diva Eka Candrakanta Athaya Janah Roikhatul Windriani Aulia Rizka Dwi |
| author_facet | Sulthana Nabila Yumna Saputri Diva Eka Candrakanta Athaya Janah Roikhatul Windriani Aulia Rizka Dwi |
| author_sort | Sulthana Nabila Yumna |
| collection | DOAJ |
| description | Technological innovation is crucial in advancing the industry, including the tourism industry. Both to open new opportunities and to provide more efficient and effective services. The convergence of technology that occurs through the use of digitization of information is termed the Internet of Things (IoT). These significant challenges include resistance to change and limited infrastructure. Then how is the development strategy. The purpose of this study is to analyze the development strategy of IoT-based digital transformation in answering these challenges. The approach used in this research is a qualitative approach through literature study and content analysis. This research is a descriptive research. The results show that SMEs need to improve technology training to develop digital skills to be more effective and efficient. Strategies that can improve SMEs in the tourism sector with the adoption of IoT technology include the utilization of applications that support UGC, improve digital infrastructure, and switch to data-based marketing so that the adoption of IoT can be done effectively to improve the competitiveness and efficiency of SME businesses. |
| format | Article |
| id | doaj-art-e292a59cd9ad41699f011e479e29ab9c |
| institution | Kabale University |
| issn | 2261-2424 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-e292a59cd9ad41699f011e479e29ab9c2025-08-20T03:27:40ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012170400110.1051/shsconf/202521704001shsconf_uiseb2025_04001Internet of Things (IoT) Development Strategy to Improve SMEs in the Tourism SectorSulthana Nabila Yumna0Saputri Diva Eka1Candrakanta Athaya2Janah Roikhatul3Windriani4Aulia Rizka Dwi5Sharia Banking, K.H Abdurrahman Wahid State Islamic UniversitySharia Banking, K.H Abdurrahman Wahid State Islamic UniversitySharia Banking, K.H Abdurrahman Wahid State Islamic UniversitySharia Banking, K.H Abdurrahman Wahid State Islamic UniversitySharia Banking, K.H Abdurrahman Wahid State Islamic UniversitySharia Banking, K.H Abdurrahman Wahid State Islamic UniversityTechnological innovation is crucial in advancing the industry, including the tourism industry. Both to open new opportunities and to provide more efficient and effective services. The convergence of technology that occurs through the use of digitization of information is termed the Internet of Things (IoT). These significant challenges include resistance to change and limited infrastructure. Then how is the development strategy. The purpose of this study is to analyze the development strategy of IoT-based digital transformation in answering these challenges. The approach used in this research is a qualitative approach through literature study and content analysis. This research is a descriptive research. The results show that SMEs need to improve technology training to develop digital skills to be more effective and efficient. Strategies that can improve SMEs in the tourism sector with the adoption of IoT technology include the utilization of applications that support UGC, improve digital infrastructure, and switch to data-based marketing so that the adoption of IoT can be done effectively to improve the competitiveness and efficiency of SME businesses.https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_04001.pdfdigital transformationtourism smestechnology innovationiotdigitization challenges |
| spellingShingle | Sulthana Nabila Yumna Saputri Diva Eka Candrakanta Athaya Janah Roikhatul Windriani Aulia Rizka Dwi Internet of Things (IoT) Development Strategy to Improve SMEs in the Tourism Sector SHS Web of Conferences digital transformation tourism smes technology innovation iot digitization challenges |
| title | Internet of Things (IoT) Development Strategy to Improve SMEs in the Tourism Sector |
| title_full | Internet of Things (IoT) Development Strategy to Improve SMEs in the Tourism Sector |
| title_fullStr | Internet of Things (IoT) Development Strategy to Improve SMEs in the Tourism Sector |
| title_full_unstemmed | Internet of Things (IoT) Development Strategy to Improve SMEs in the Tourism Sector |
| title_short | Internet of Things (IoT) Development Strategy to Improve SMEs in the Tourism Sector |
| title_sort | internet of things iot development strategy to improve smes in the tourism sector |
| topic | digital transformation tourism smes technology innovation iot digitization challenges |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_04001.pdf |
| work_keys_str_mv | AT sulthananabilayumna internetofthingsiotdevelopmentstrategytoimprovesmesinthetourismsector AT saputridivaeka internetofthingsiotdevelopmentstrategytoimprovesmesinthetourismsector AT candrakantaathaya internetofthingsiotdevelopmentstrategytoimprovesmesinthetourismsector AT janahroikhatul internetofthingsiotdevelopmentstrategytoimprovesmesinthetourismsector AT windriani internetofthingsiotdevelopmentstrategytoimprovesmesinthetourismsector AT auliarizkadwi internetofthingsiotdevelopmentstrategytoimprovesmesinthetourismsector |