Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers
Artificial intelligence (AI) is rapidly advancing and becoming integrated into nearly every aspect of daily life, from science, technology, transportation, healthcare to finance, education, and entertainment. As AI technologies evolve, the way the public learns about AI will be crucial for its acce...
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| Format: | Article |
| Language: | English |
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Ankara Haci Bayram Veli University
2024-12-01
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| Series: | Yeni Medya |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/4141598 |
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| _version_ | 1832086885894193152 |
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| author | Beril Han Celik |
| author_facet | Beril Han Celik |
| author_sort | Beril Han Celik |
| collection | DOAJ |
| description | Artificial intelligence (AI) is rapidly advancing and becoming integrated into nearly every aspect of daily life, from science, technology, transportation, healthcare to finance, education, and entertainment. As AI technologies evolve, the way the public learns about AI will be crucial for its acceptance and integration into society. Media can play a pivotal role not only in informing the public but also in shaping perceptions of AI, influencing whether it is viewed from a positive or negative perspective. How AI is portrayed in the media can affect the public’s understanding and willingness to embrace these technologies. Is AI presented in the media through the opportunities it offers to society, or is the focus placed on its potential challenges? Given the influential role of media in shaping public opinion, it is crucial to examine whether the portrayal of AI in news articles fosters understanding of it through a positive or negative lens. Therefore, this study focuses on how narratives in US newspapers cover the topic Artificial Intelligence (AI). The study analyzes 166 AI-related articles from three different newspapers between January 1, 2014, and December 31, 2023, using content analysis method. The research reveals a balanced portrayal of AI across the three newspapers, highlighting artificial intelligence’s potential benefits and ethical challenges. Positive narratives emphasize technological advancements and societal benefits, while negative narratives focus on ethical concerns such as privacy and surveillance issues. |
| format | Article |
| id | doaj-art-e2886e34fbd14838ada0bfda7a5c36e7 |
| institution | Kabale University |
| issn | 2587-1285 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Ankara Haci Bayram Veli University |
| record_format | Article |
| series | Yeni Medya |
| spelling | doaj-art-e2886e34fbd14838ada0bfda7a5c36e72025-02-06T09:50:55ZengAnkara Haci Bayram Veli UniversityYeni Medya2587-12852024-12-011711510.55609/yenimedya.15324731643Media’s Approach to Artificial Intelligence: Content Analysis of US NewspapersBeril Han Celik0https://orcid.org/0009-0009-3559-2126Florida Atlantic UniversityArtificial intelligence (AI) is rapidly advancing and becoming integrated into nearly every aspect of daily life, from science, technology, transportation, healthcare to finance, education, and entertainment. As AI technologies evolve, the way the public learns about AI will be crucial for its acceptance and integration into society. Media can play a pivotal role not only in informing the public but also in shaping perceptions of AI, influencing whether it is viewed from a positive or negative perspective. How AI is portrayed in the media can affect the public’s understanding and willingness to embrace these technologies. Is AI presented in the media through the opportunities it offers to society, or is the focus placed on its potential challenges? Given the influential role of media in shaping public opinion, it is crucial to examine whether the portrayal of AI in news articles fosters understanding of it through a positive or negative lens. Therefore, this study focuses on how narratives in US newspapers cover the topic Artificial Intelligence (AI). The study analyzes 166 AI-related articles from three different newspapers between January 1, 2014, and December 31, 2023, using content analysis method. The research reveals a balanced portrayal of AI across the three newspapers, highlighting artificial intelligence’s potential benefits and ethical challenges. Positive narratives emphasize technological advancements and societal benefits, while negative narratives focus on ethical concerns such as privacy and surveillance issues.https://dergipark.org.tr/tr/download/article-file/4141598artificial intelligencemedia narrativesagenda-setting theorypublic perceptionus newspapersmedia coverage of aiyapay zekamedya anlatılarıgündem belirleme teorisikamu algısıabd gazeteleri |
| spellingShingle | Beril Han Celik Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers Yeni Medya artificial intelligence media narratives agenda-setting theory public perception us newspapers media coverage of ai yapay zeka medya anlatıları gündem belirleme teorisi kamu algısı abd gazeteleri |
| title | Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers |
| title_full | Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers |
| title_fullStr | Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers |
| title_full_unstemmed | Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers |
| title_short | Media’s Approach to Artificial Intelligence: Content Analysis of US Newspapers |
| title_sort | media s approach to artificial intelligence content analysis of us newspapers |
| topic | artificial intelligence media narratives agenda-setting theory public perception us newspapers media coverage of ai yapay zeka medya anlatıları gündem belirleme teorisi kamu algısı abd gazeteleri |
| url | https://dergipark.org.tr/tr/download/article-file/4141598 |
| work_keys_str_mv | AT berilhancelik mediasapproachtoartificialintelligencecontentanalysisofusnewspapers |