Analyzing Consumer Shopping Interest via Social Media Ads with K-Means and C4.5 Algorithm
It is increasingly important to understand how advertisements affect consumers' propensity to shop as social media becomes the primary medium for advertising. This study uses the C4.5 algorithm for classification and K-Means Clustering for data segmentation to examine the level of consumer shop...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM ISB Atma Luhur
2024-11-01
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| Series: | Jurnal Sisfokom |
| Subjects: | |
| Online Access: | https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2228 |
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