The use of technology in relationship management
Technological innovations have changed many aspects of public relations practice, and public relations is believed to have entered the “fourth wave” of technological change in the field. To achieve its ultimate objective, namely to build and maintain beneficial relationships, thus contributing to a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1797 |
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