The effect of online customer review and online customer rating on the trust and interest of consumer purchases

The effect of online customer review and online customer rating on the trust and interest of consumer purchases

This study aims to see how the influence of online customer reviews and online customer ratings on the trust and interest of consumers in the purchase of Sialang Jaya Village. The population in this study is the community in Sialang Jaya Village. The research sample used probability sampling as many...

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Bibliographic Details
Main Authors:	Purwantoro Purwantoro, Yulfita Aini, Hidayat Hidayat, Arrafiqurrahman Arrafiqurrahman, Andi Afrizal
Format:	Article
Language:	English
Published:	Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-06-01
Series:	JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:	trust, buyer interest, online customer rating, online customer review
Online Access:	https://jurnal.iicet.org/index.php/jppi/article/view/1788
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