The impact of cultural factors on digital marketing strategies with Machine learning and honey bee Algorithm (HBA)

The impact of cultural factors on digital marketing strategies with Machine learning and honey bee Algorithm (HBA)

This paper analyses the impact of cultural factors on digital marketing strategies in Pakistan. Improvement of machine learning (ML) techniques combined with the Honey Bee Algorithm (HBA) has been incorporated for better solutions. Cultural differences play a vital role as consumers behave different...

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Bibliographic Details
Main Authors: Muhammad Khan, Masood Ahmad, Rakhmonov Dilshodjon Alidjonovich, Kalonov Mukhiddin Bakhritdinovich, Kurbanbekova Mohichehra Turobjonovna, Imomov Jamshidxon Odilovich
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Digital marketing strategies
cultural factors
consumer segmentation
honey bee algorithm
NLP
campaign optimization
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2486590
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