Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China
This paper identifies salient beliefs that influence e-bike couriers’ traffic violation behavior based on the theory of planned behavior (TPB). Two surveys were conducted in Nanjing, China, in 2018. The first survey extracted the key psychological beliefs, which were used to design a questionnaire....
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
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| Series: | Journal of Advanced Transportation |
| Online Access: | http://dx.doi.org/10.1155/2021/2427614 |
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| _version_ | 1832550523748745216 |
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| author | Qian Cheng Wei Deng Qizhou Hu |
| author_facet | Qian Cheng Wei Deng Qizhou Hu |
| author_sort | Qian Cheng |
| collection | DOAJ |
| description | This paper identifies salient beliefs that influence e-bike couriers’ traffic violation behavior based on the theory of planned behavior (TPB). Two surveys were conducted in Nanjing, China, in 2018. The first survey extracted the key psychological beliefs, which were used to design a questionnaire. The second survey assessed TPB components and reported e-bike couriers’ traffic violation behavior. A structural equation model was adopted to analyze the data. The results revealed that attitudes, descriptive norms, and perceived behavioral control explained 55.7% of the variance in intention to perform traffic violation behavior, and intentions together with perceived behavior control accounted for 28.5% of the variance in self-reported violation riding behavior. All of the belief composites had strong direct impacts on their respective TPB constructs. Salient beliefs were applied to develop effective intervention strategies. Age, education level, whether one possessed a driver’s license, and past traffic violation behaviors had significant effects on belief composites and behavior. The quantitative analysis results obtained in the study can provide theoretical support for designing more effective interventions for reducing the traffic violation rate of e-bike couriers. |
| format | Article |
| id | doaj-art-e1dd9f62ccd5437f9cf15aad5cb93936 |
| institution | Kabale University |
| issn | 2042-3195 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Advanced Transportation |
| spelling | doaj-art-e1dd9f62ccd5437f9cf15aad5cb939362025-02-03T06:06:33ZengWileyJournal of Advanced Transportation2042-31952021-01-01202110.1155/2021/2427614Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in ChinaQian Cheng0Wei Deng1Qizhou Hu2School of Transportation and ManagementSchool of TransportationSchool of AutomationThis paper identifies salient beliefs that influence e-bike couriers’ traffic violation behavior based on the theory of planned behavior (TPB). Two surveys were conducted in Nanjing, China, in 2018. The first survey extracted the key psychological beliefs, which were used to design a questionnaire. The second survey assessed TPB components and reported e-bike couriers’ traffic violation behavior. A structural equation model was adopted to analyze the data. The results revealed that attitudes, descriptive norms, and perceived behavioral control explained 55.7% of the variance in intention to perform traffic violation behavior, and intentions together with perceived behavior control accounted for 28.5% of the variance in self-reported violation riding behavior. All of the belief composites had strong direct impacts on their respective TPB constructs. Salient beliefs were applied to develop effective intervention strategies. Age, education level, whether one possessed a driver’s license, and past traffic violation behaviors had significant effects on belief composites and behavior. The quantitative analysis results obtained in the study can provide theoretical support for designing more effective interventions for reducing the traffic violation rate of e-bike couriers.http://dx.doi.org/10.1155/2021/2427614 |
| spellingShingle | Qian Cheng Wei Deng Qizhou Hu Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China Journal of Advanced Transportation |
| title | Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China |
| title_full | Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China |
| title_fullStr | Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China |
| title_full_unstemmed | Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China |
| title_short | Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China |
| title_sort | using the theory of planned behavior to understand traffic violation behaviors in e bike couriers in china |
| url | http://dx.doi.org/10.1155/2021/2427614 |
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