Urban patriotism in the media space of Ekaterinburg: Cases of “Public Garden”, “Lion on Weiner Street”, “Toporkov’s House”
The article presents the results of a study of urban patriotism in the social space of a metropolis, the purpose of which is to determine effective strategies for influencing public opinion and decision-making by government agencies regarding the urban environment and the appearance of the city for...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2025-04-01
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| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2025/1/9 |
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| Summary: | The article presents the results of a study of urban patriotism in the social space of a metropolis, the purpose of which is to determine effective strategies for influencing public opinion and decision-making by government agencies regarding the urban environment and the appearance of the city for urban activists. Social changes also change the appearance of civic activism, which is a structural component and one of the active strategies of urban patriotism. Based on a theoretical and methodological review of the concepts of “urban patriotism”, “urban activism”, “local patriotism”, “practices of urban activism”, a model for analyzing cases of urban patriotism was built: components were identified that help analyze them (actors, resources of actors, object of dispute (activism), goals of participants (actors) and media space). The developed model was applied to the study of three cases of urban patriotism that have occurred over the past 7 years in the city of Ekaterinburg. The case study method was used based on retrospective data: a detailed chronology of cases was collected, 20 specific description criteria were developed, information was filled in the comparative analysis matrix, and case characteristics were compared to identify similarities and uniqueness in the precedents of urban patriotism in the Ural metropolis. Factors for achieving the goals of "urban patriots": 1. Media activity; 2. Distribution of branded products; 3. Use of Internet resources; 4. Holding flash mobs in online and offline formats; 5. Appeal to bureaucratic opportunities to influence events and resolve disputes. Factors that reduce the effectiveness of activists' actions: publication of information in the media space with counterarguments to the activists' position (results of public opinion polls, expert statements) also slow down the dynamics of events; official appeals to government agencies on behalf of activists, in the context of strict regulation of the bureaucratic procedure and the slowness of this process. Holding unauthorized actions and rallies is recognized as an unsafe strategy for implementing urban activism. Recommendations that can help in defending the "right to the city": working with the media (media, media personalities); creating communities of concerned citizens and activists, attracting relevant public groups and using their media resources; creative support for events; active interaction with various (city) authorities. |
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| ISSN: | 2949-074X |