The identification of dynamic product innovation opportunities using the multi-phase QFD: the customer requirement and technology development perspectives
Abstract Identifying product innovation opportunities is critical for companies to implement product innovation activities. However, existing studies primarily identify product innovation opportunities from the perspective of customer requirements or technology development, without simultaneously co...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-08-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05629-7 |
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