E-Tourism in Nigeria: An Examination of Internet as a Tool for Tourism Marketing in Ikogosi Warm and Cold Spring Holiday Resort

E-Tourism in Nigeria: An Examination of Internet as a Tool for Tourism Marketing in Ikogosi Warm and Cold Spring Holiday Resort

This study seeks to ascertain the role played by Internet in marketing the tourism sector in Nigeria, majorly highlighting Ikogosi Warm Spring in Ekiti state. Recognizing tourism's socio-economic benefits, the research explores whether digital marketing could enhance visibility and visitor numb...

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Bibliographic Details
Main Authors: Deborah Olasupo, Ibidapo Adebayo, Olakunle Orimaye
Format: Article
Language:English
Published: Department of Home Economics & Hospitality Management Education, University of Nigeria, P.M.B. 410001, Nsukka, Nigeria. 2024-12-01
Series:International Journal of Home Economics, Hospitality and Allied Research
Subjects:
e-tourism
internet
online promotion
tourism marketing
Online Access:https://www.ijhhr.org/-vol-3-issue-2/10-57012-ijhhr-v3n2-006/
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