A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi
This article seeks to investigate how safety and security affect consumers’ tendency to use electronic wallets in Hanoi. The study was conducted based on data using Google Forms, with a total of 237 valid responses. For data analysis, this research employs quantitative techniques using SPSS 22 and A...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2024-11-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20993/IM_2024_04_Cong.pdf |
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| _version_ | 1849722657422966784 |
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| author | Mi Vu Ha Cong Cuong Hung Nguyen Lien Thuy Nhu The Tuan Tran |
| author_facet | Mi Vu Ha Cong Cuong Hung Nguyen Lien Thuy Nhu The Tuan Tran |
| author_sort | Mi Vu Ha Cong |
| collection | DOAJ |
| description | This article seeks to investigate how safety and security affect consumers’ tendency to use electronic wallets in Hanoi. The study was conducted based on data using Google Forms, with a total of 237 valid responses. For data analysis, this research employs quantitative techniques using SPSS 22 and AMOS 25 software. The results demonstrate that safety and security positively impact four factors in the following order: financial benefits (β = 0.853; p = 0.000), brand image (β = 0.830; p = 0.000), technology function (β = 0.708; p = 0.000), social influence (β = 0.589; p = 0.000). Particularly risk perception (β = –0.192; p = 0.013) is a factor that is inversely affected, whereby greater safety and security result in reduced perceived risk. The results also show that only social influence (β = 0.408; p = 0.000) and brand image (β = 0.172; p = 0.000) influence the willingness to adopt e-wallets. Therefore, the safety and security only indirectly influence the tendency to use e-wallets through two variables: social influence and brand image. The study provides recommendations for e-wallet service providers, identifies limitations, and suggests future research directions. |
| format | Article |
| id | doaj-art-e0a48daadb0b4c46a1fdff3e748ed92e |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-e0a48daadb0b4c46a1fdff3e748ed92e2025-08-20T03:11:17ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262024-11-01204859910.21511/im.20(4).2024.0820993A study on the impacts of safety and security on consumer’s intention to use electronic wallets in HanoiMi Vu Ha Cong0https://orcid.org/0009-0001-8529-3564Cuong Hung Nguyen1https://orcid.org/0009-0009-8013-4300Lien Thuy Nhu2https://orcid.org/0009-0000-8906-5836The Tuan Tran3https://orcid.org/0000-0001-7901-2060Lecturer, Faculty of Administration, University of Transport Technology, VietnamLecturer, Faculty of Administration, University of Transport Technology, VietnamLecturer, Faculty of Administration, University of Transport Technology, VietnamLecturer, Faculty of Administration, University of Transport Technology, VietnamThis article seeks to investigate how safety and security affect consumers’ tendency to use electronic wallets in Hanoi. The study was conducted based on data using Google Forms, with a total of 237 valid responses. For data analysis, this research employs quantitative techniques using SPSS 22 and AMOS 25 software. The results demonstrate that safety and security positively impact four factors in the following order: financial benefits (β = 0.853; p = 0.000), brand image (β = 0.830; p = 0.000), technology function (β = 0.708; p = 0.000), social influence (β = 0.589; p = 0.000). Particularly risk perception (β = –0.192; p = 0.013) is a factor that is inversely affected, whereby greater safety and security result in reduced perceived risk. The results also show that only social influence (β = 0.408; p = 0.000) and brand image (β = 0.172; p = 0.000) influence the willingness to adopt e-wallets. Therefore, the safety and security only indirectly influence the tendency to use e-wallets through two variables: social influence and brand image. The study provides recommendations for e-wallet service providers, identifies limitations, and suggests future research directions.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20993/IM_2024_04_Cong.pdfconsumer attitudesconsumer behaviordigital paymentelectronic walletHanoitrust |
| spellingShingle | Mi Vu Ha Cong Cuong Hung Nguyen Lien Thuy Nhu The Tuan Tran A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi Innovative Marketing consumer attitudes consumer behavior digital payment electronic wallet Hanoi trust |
| title | A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi |
| title_full | A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi |
| title_fullStr | A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi |
| title_full_unstemmed | A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi |
| title_short | A study on the impacts of safety and security on consumer’s intention to use electronic wallets in Hanoi |
| title_sort | study on the impacts of safety and security on consumer s intention to use electronic wallets in hanoi |
| topic | consumer attitudes consumer behavior digital payment electronic wallet Hanoi trust |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20993/IM_2024_04_Cong.pdf |
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