The role of digital technologies in increasing the competitiveness of branded products
The article is devoted to the problem of brand promotion management in accordance with the 2030 Agenda for Sustainable Development adopted by UN for years 2016–2030 for all countries of the world. The authors of the article point out that in the new realities implying an intensive use of digital and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2023-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4104 |
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