Does Envy, Self Esteem and Social Norms on Instagram Lead to Conspicuous Consumption and Overspending?
The purpose of this study is to investigate how envy of others affects the conspicuous consumption and overspending habits of Instagram users. Additionally, the study aims to examine the effect of self-esteem and social norms on conspicuous consumption and overspending. This empirical study used a p...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mehmet Akif Ersoy University
2024-06-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/en/download/article-file/3612891 |
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