The Influence of Integrated Communication in Digital Marketing
This article explores the impact of Integrated Marketing Communication (IMC) on purchasing decisions in the real estate sector, with a particular focus on how the communication message delivered through digital commu-nication channels can influence the choice of buyers in Romania, especially in Buch...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2025-04-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V04_2024_126.pdf |
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