The future of tourism: interview with Nicole Ferdinand about Notting Hill Carnival Futures

Purpose – As the Journal of Tourism Futures celebrates its 10th anniversary, Dr. Albert Postma interviews Dr. Nicole Ferdinand (Oxford Brookes University Business School). Design/methodology/approach – A personal interview. Findings – The interview provides insights about the application of scenario...

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Bibliographic Details
Main Authors: Albert Postma, Nicole Ferdinand
Format: Article
Language:English
Published: Emerald Publishing 2024-12-01
Series:Journal of Tourism Futures
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-09-2024-0201/full/pdf
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Summary:Purpose – As the Journal of Tourism Futures celebrates its 10th anniversary, Dr. Albert Postma interviews Dr. Nicole Ferdinand (Oxford Brookes University Business School). Design/methodology/approach – A personal interview. Findings – The interview provides insights about the application of scenario planning for a mega event such as Notting Hill Carnival, how the process of scenario planning was experienced by the participants and the effect the study had on the Carnival, and how it was perceived in subsequent years. Originality/value – Ferdinand shares her experiences with and learnings of the Notting Hill Carnival Futures project, conducted in 2013–2014 as first international project by the European Tourism Futures Institute.
ISSN:2055-5911