When Pixels Speak Louder: Unravelling the Synergy of Text–Image Integration in Multimodal Review Helpfulness
Images contain more visual semantic information. Consumers first view multimodal online reviews with images. Research on the helpfulness of reviews on e-commerce platforms mainly focuses on text, lacking insights into the product attributes reflected by review images and the relationship between ima...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/144 |
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