Attitude and behavior on hotel choice in function of the perception of sustainable practices
Chile is one of the countries with higher GPB in Latin America and important sources of incomes and employment comes from tourism. Hotels are adopting sustainable practices but it is unknown whether customers value this. This research looks to measure consumer attitude, perception and preference...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2016-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/779/pdf_5 |
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| Summary: | Chile is one of the countries with higher GPB in Latin America and
important sources of incomes and employment comes from tourism.
Hotels are adopting sustainable practices but it is unknown whether
customers value this. This research looks to measure consumer
attitude, perception and preference for hotels based on their
sustainable practices. A survey was applied to 208 guests at Chilean
hotels. Correspondence and exploratory factor analysis was carried.
Lack of knowledge about "Sustainability”, but Willingness to pay extra
for Sustainable Hotels, indicate a higher level of commitment and care
for environment. Three clusters were obtained: ‘non-Committed’,
‘Influenced’ and ‘Committed’. |
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| ISSN: | 2182-8466 |